Chip Heath and Dan Heath, Made to Stick: Why Some Ideas Survive and Others Die; Richard Maxwell and Robert Dickman, The Elements of Persuasion: Use Storytelling to Pitch Better Business, Sell Faster, and Win More Business; Dan Ariely, Predictably Irrational: The Hidden Forces That Shape Our Decisions; Richard H. Thaler and Cass R. Sunstein, Nudge: Improving Decisions About Health, Wealth, and Happiness. HMLTC [Internet]. 2008 Nov. 13 [cited 2026 Jul. 30];33(2). Available from: https://homiletic.net/index.php/homiletic/article/view/3307